Hiring an in-house team of SEO experts might not be a viable idea for most small businesses and startups. If you look around, you will find plenty of services that offer outsourced packages and deals at great prices, but how do you choose the right one? Here are the questions you should ask a SEO company before hiring.
Who are your clients?
A company that claims to have extensive experience in handling all kinds of projects, they must have enough clients. Professional SEO services never shy away from talking about their clients and they always ensure that their new prospects have access to their projects. Ask them to offer a few references of their clients and seek case studies, so that you can understand how their work has helped the different projects.
What’s your work approach?
Now this is an imperative aspect that will eventually matter in many ways. SEO is a mix of many tools, techniques and strategies, and usually, a lot of different ideas are blended together to get the right results. When you interview a company, ask them in detail as how they intend to deal with these ideas for your business. Every brand is different, and therefore, the techniques are used accordingly, so as to seek the right results. A good service will also offer regular reports on their work, so that clients can track the growth of the brand and website with regards to efforts. SEO is a scalable process, and you have every right to ask about results.
How do you charge your customers?
Well, there was a time when SEO companies would offer fixed packages for every client. While some companies still have budget deals for smaller firms, most services would prefer customizing the quote for their clients. They will take a look at your website, do a simple audit to check the current statistics, and based on what you are aiming to achieve, they will make a plan along with a corresponding budget. It is always a good idea to pay a little more for a professional and experienced service, instead of looking for petty discounts. Of course, you can always seek an offer if you choose to get yearly contracts, but don’t opt for discounts instead of experience and expertise.
If you can ask the relevant questions, it is likely that you will find a service that fits your website’s needs and budgets in no time.